In 2013, founder Sherene St. Juste decided to begin her natural hair journey. After 6 months she began to have a challenging time dealing with the change in her hair texture and manageability. On the verge of giving up, she decided to give it one more shot. She tried all the big brands as well as some handmade versions on the market to see if they offered any help. Unfortunately they offered no help at all leaving her hair even more dry and brittle and with severe itching and redness on her scalp, a sign she was having an allergic reaction to the ingredients. The experience sparked the desire to create her own line of products that would met the needs of her hair and those her family.
With extensive research on ingredients that were healing, anti-inflammatory, anti-fungal, hypoallergenic and nourishing, Sherene found a list of ingredients that were safe for all skin types, including sensitive skin such as her own and that worked just as perfectly for her hair offering moisturizing and softening properties to the hair while helping it to grow healthy and strong. These ingredients were also very healing to her son and sister's skin who are long sufferers of eczema. It didn't take long for her to begin noticing a huge difference in the feel of her and her family's hair and skin. Soon others would notice it too and wanted to know how they could purchase her products. That was the start of Justeliving Naturals.
"Too many times I hear people speak negatively about their hair. Enough comparing and more embracing is what I say. God has given each person their own type of beauty. We must learn to love ourselves and take care of the vessel in which we live." - Sherene St. Juste.